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Tuesday 28 January 2014

Reading Text 5

GORILLAS

Gorillas are the largest of all the primates. A male gorilla can be 180 centimeters
tall and can weigh 200 kilograms. Gorillas are very strong but they do not
often fight. In fact they are peaceful animals.
Gorillas live in small family groups of about 15. In a group there is one
strong, older male, some young males, and a few females with their babies.
They move slowly around a large area of jungle eating leaves and bushes.
In some ways gorillas are very like humans. When they are happy, they
laugh and wave their arms. When they are angry, they beat their chests. When
they are sad, they cry. But they cry quietly, without any tears.
Unfortunately, people hunt and kill gorillas. They also cut down and burn
their trees. There are now only about 10,000 gorillas left in the world.

(Source : Abbs, Brian, et.all. Take Off, Student Book 2, p 68)

Glossary:
  1. Primates : Pronunciation/ Meaning
  2. Male : Pronunciation/ Meaning
  3. Wight : Pronunciation/ Meaning
  4. Fact : Pronunciation/ Meaning
  5. Peaceful : Pronunciation/ Meaning
  6. Jungle : Pronunciation/ Meaning
  7. Leaves : Pronunciation/ Meaning
  8. Laugh : Pronunciation/ Meaning
  9. Beat : Pronunciation/ Meaning
  10. Chest: Pronunciation/ Meaning
  11. Tear : Pronunciation/ Meaning
  12. Unfortunately : Pronunciation/ Meaning
  13. Hunt : Pronunciation/ Meaning
  14. Burn : Pronunciation/ Meaning

Reading Text 2


I Have a Cat

Spot is a regular house cat. He is an adorable cat.
He has orange fur with white and black spots.
I like to cuddle him because his fur feels soft.
Every morning I give Spot milk.
Spot does not like rice, so I give him cat food.
Spot is an active animal.
He likes to run around the house. He likes to chase everyone in my house.
When he feels tired or sleepy, Spot usually sleeps on the sofa in the living room or sometimes under the
table.

Glossary:
  1. Fur : Pronunciation/ Meaning
  2. Spot : Pronunciation/ Meaning
  3. Cuddle : Pronunciation/ Meaning
  4. Feel : Pronunciation/ Meaning
  5. Active : Pronunciation/ Meaning
  6. Around : Pronunciation/ Meaning
  7. Chase : Pronunciation/ Meaning

Reading Text 4

Get the Reader to Take Action

The call to action is one of the weakest components of many ads that we all
see today. You must lead the reader to what the next step should be. Show
them how easy it is to contact you or purchase your offering. Post your toll-free
number. Show your address. If you have a web site have an order now
page with easy credit card billing. Mention your satisfaction guarantee if
you have one that will help minimize your customer’s perceived risk of
purchasing your product or service. Use action phrases like “Don’t delay
order now” or “don’t miss another day of (product benefit), order now”.

Glossary:
  1. Action : Pronunciation/ meaning
  2. Component : Pronunciation/ meaning
  3. Lead  : Pronunciation/ meaning
  4. Show : Pronunciation/ meaning
  5. Contact : Pronunciation/ meaning
  6. Address : Pronunciation/ meaning
  7. Page : Pronunciation/ meaning
  8. Billing : Pronunciation/ meaning
  9. Satisfaction : Pronunciation/ meaning
  10. Guarantee : Pronunciation/ meaning
  11. Minimize : Pronunciation/ meaning
  12. Perceived : Pronunciation/ meaning
  13. Risk : Pronunciation/ meaning
  14. Phrase : Pronunciation/ meaning
  15. Delay : Pronunciation/ meaning
  16. Another : Pronunciation/ meaning
  17. Benefit  : Pronunciation/ meaning

Monday 27 January 2014

Reading Text 3

Get the readers’ attention
Especially with newspaper and printed ads that are competing with other ads
on the same page it is imperative that you get the readers attention. You can
accomplish this not only by color and size but also by having an eye-catching
headline. Possible ways to develop this headline would be to determine
your product’s or services unique selling proposition. Why would the reader
want to purchase what you are selling over a competing product? Another
possibility could be to list a unique benefit or solution in the headline that
your product/service offers. Use action words when appropriate. Bottom line
is that it should be compelling enough to cause the reader to want to read
further for more information.
Glossary:
  1. Especially
    Pronunciation/ Meaning
  2. Competing
    Pronunciation/ Meaning
  3. Ads (advertisement)
    Pronunciation/ Meaning
  4. Imperative :
    Pronunciation/ Meaning
  5. Attention
    Pronunciation/ Meaning
  6. Accomplish
    Pronunciation/ Meaning
  7. Headline 
    Pronunciation/ Meaning
  8. Possible 
    Pronunciation/ Meaning
  9. Develop 
    Pronunciation/ Meaning
  10. Determine 
    Pronunciation/ Meaning
  11. Service 
    Pronunciation/ Meaning
  12. Unique 
    Pronunciation/ Meaning
  13. Preposition 
    Pronunciation/ Meaning
  14. Purchase 
    Pronunciation/ Meaning
  15. Competing 
    Pronunciation/ Meaning
  16. Possibility 
    Pronunciation/ Meaning
  17. Offer
    Pronunciation/ Meaning
  18. Appropriate 
    Pronunciation/ Meaning
  19. Button
    Pronunciation/ Meaning
  20. Further       
    Pronunciation/ Meaning

Monday 20 January 2014

Reading Text 1

Reading Text 1
 "The Sea Eagle"

There is an eagle nesting on the tree top near my grandparent’s house in Pangandaran. It was a sea eagle.

The color of its feathers is light brown. It has a strong and sharp yellowish beak. Its claws are very sharp. It hunts for fish in the sea but sometimes it hunts chickens and small birds.
Eagles have many sizes, shapes, and colors, but the sea eagle is easy to recognize because it has a strong a streamlined, sharp beak and a stream-line body.

Its forelimbs (or arms) serve as wings. This means that they are of little use for anything except flying. It walks on two legs and has a very flexible neck and strong beak to handle foods, to care for its feathers,
and for many other jobs that non-flying animals do with paws, claws, or hands on their forelimbs.

The Glossary:
Nesting: pronunciation/ picture/ Meaning
Near: pronunciation/ Meaning
Feather: pronunciation/ picture/ Meaning
Light: pronunciation/ Meaning
Strong: pronunciation/ picture/ Meaning
Sharp: pronunciation/ Meaning
Yellowish: pronunciation/ Meaning
Beak: pronunciation/ picture/ Meaning
Claw: pronunciation/ picture/ Meaning
Hunt: pronunciationMeaning
Recognize: pronunciation/ Meaning
Streamline: pronunciation/ Meaning
Except: pronunciationMeaning
Handle: pronunciation/ Meaning
Paws: pronunciation/ picture/ Meaning