Get the Reader to Take Action
The call to action is one of the weakest components of many ads that we all
see today. You must lead the reader to what the next step should be. Show
them how easy it is to contact you or purchase your offering. Post your toll-free
number. Show your address. If you have a web site have an order now
page with easy credit card billing. Mention your satisfaction guarantee if
you have one that will help minimize your customer’s perceived risk of
purchasing your product or service. Use action phrases like “Don’t delay
order now” or “don’t miss another day of (product benefit), order now”.
Glossary:
- Action : Pronunciation/ meaning
- Component : Pronunciation/ meaning
- Lead : Pronunciation/ meaning
- Show : Pronunciation/ meaning
- Contact : Pronunciation/ meaning
- Address : Pronunciation/ meaning
- Page : Pronunciation/ meaning
- Billing : Pronunciation/ meaning
- Satisfaction : Pronunciation/ meaning
- Guarantee : Pronunciation/ meaning
- Minimize : Pronunciation/ meaning
- Perceived : Pronunciation/ meaning
- Risk : Pronunciation/ meaning
- Phrase : Pronunciation/ meaning
- Delay : Pronunciation/ meaning
- Another : Pronunciation/ meaning
- Benefit : Pronunciation/ meaning
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