Get the readers’ attention
Especially with newspaper and printed ads that are competing with other ads
on the same page it is imperative that you get the readers attention. You can
accomplish this not only by color and size but also by having an eye-catching
headline. Possible ways to develop this headline would be to determine
your product’s or services unique selling proposition. Why would the reader
want to purchase what you are selling over a competing product? Another
possibility could be to list a unique benefit or solution in the headline that
your product/service offers. Use action words when appropriate. Bottom line
is that it should be compelling enough to cause the reader to want to read
further for more information.
on the same page it is imperative that you get the readers attention. You can
accomplish this not only by color and size but also by having an eye-catching
headline. Possible ways to develop this headline would be to determine
your product’s or services unique selling proposition. Why would the reader
want to purchase what you are selling over a competing product? Another
possibility could be to list a unique benefit or solution in the headline that
your product/service offers. Use action words when appropriate. Bottom line
is that it should be compelling enough to cause the reader to want to read
further for more information.
Glossary:
- Especially
Pronunciation/ Meaning - Competing
Pronunciation/ Meaning - Ads (advertisement)
Pronunciation/ Meaning - Imperative :
Pronunciation/ Meaning - Attention
Pronunciation/ Meaning - Accomplish
Pronunciation/ Meaning - Headline
Pronunciation/ Meaning - Possible
Pronunciation/ Meaning - Develop
Pronunciation/ Meaning - Determine
Pronunciation/ Meaning - Service
Pronunciation/ Meaning - Unique
Pronunciation/ Meaning - Preposition
Pronunciation/ Meaning - Purchase
Pronunciation/ Meaning - Competing
Pronunciation/ Meaning - Possibility
Pronunciation/ Meaning - Offer
Pronunciation/ Meaning - Appropriate
Pronunciation/ Meaning - Button
Pronunciation/ Meaning - Further
Pronunciation/ Meaning
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